John Quelch
DEAN, UM BUSINESS SCHOOL
“Boston and New England is the Old America and Miami is the New America"
John Quelch
London-native John Quelch is now beginning his second year as Dean of the UM Business School, continuing his mission to position it as a top 25 business school by 2025. Already, Quelch has increased the number of its programs by 20 percent, with a focus on graduate level quality. Prior to coming to UM, Quelch was dean of the London Business School and dean of the China Europe International Business School in Shanghai, making him one of the few deans to serve business schools on three continents. Most recently, Quelch was a professor at both Harvard Business School and the Harvard T.H. Chan School of Public Health. He is a recognized expert in global marketing and author of six books on the subject.
LATEST ENDEAVORS
Changed the name of the School of Business Administration to the UM Business School; now launching a new MS in Finance, with courses in financial technology that include cutting-edge curriculum in blockchain and cryptocurrency exchange.
WHAT HE SAYS
Quelch says he faces two big challenges. “First, the fame of the school does not match what is being delivered here. So that is a brand-building challenge,” he says. “The second challenge faces all higher education schools – how to differentiate the Miami Business School brand from other international brands.” Quelch intends to rectify that with his acumen in marketing, promoting what he calls the “bright spots in our arsenal.” These include strong curriculum in behavioral finance, finance technology, business analytics, health care management, real estate management, and, naturally, business marketing. His strategy? “Building excitement around the brand, refreshing the program content, and focusing on social media and digital marketing as opposed to traditional media.”
