The Softer Side

AT EBERJEY IN MERRICK PARK, A CULT CLIENTELE FINDS SOFT, WEARABLE AND FASHIONABLE PIECES, FROM LINGERIE TO LOUNGEWEAR

Mariela Rovito & Ali Mejia at the Coral Gables store

When Eberjey opened its doors a year ago in Merrick Park, the brand already had quite a following, providing women some of the softest, wearable and most fashionable lingerie for more than two decades. Local co-founders Ali Mejia and Mariela Covito have nurtured a bit of a cultish clientele that looks to Eberjey for not just everyday lingerie but for their loungewear, travel pieces, and bathing suits; even their ‘mini me’ companions can find pieces that match mom’s. Honestly, I love to just go into their stores and peruse their affiliate’s products of books, home goods, and delicate jewelry, all while surrounding myself in a beautiful, feminine, chic setting. Their decision to open in Coral Gables was a no brainer, because, “It’s where our community is already shopping,” says Ali. “It was natural fit.”

After traveling to Italy and always admiring her mother’s lingerie drawer, Ali knew she wanted to live a creative life in fashion – and without any formal design training, dreamt of creating a lingerie brand. While she was creating her vision, she met her soon-to-be co-founder, Mariela, at their day jobs in marketing at an advertising agency. Eventually they would leave the corporate world and begin creating and validating the vision for Eberjey, right here in Miami, Ali as Design and Creative Director and Mariela as CEO.

The Eberjey contemporary lingerie brand today is known for its high quality, ultra-soft fabrics coupled with beautiful color palettes and great attention to detail. The clientele loves to dress beautifully but comfortably, and appreciates versatility in the fabrics and styles that lead to functional and effortless dressing day and night. This summer their clients will find rich, earthy colors in bathing suits, both solids and modern prints, with beautiful details such as ties, twists and knots. The color palettes change seasonally within the core loungewear, but you can always find neutrals for all your favorite pieces in stock year-round. Their current price points generally range from $18 for underwear to $249 for a resort cover up.

Since launching in 1996 the brand itself is now sold in over 25 department stores and 1,400 specialty boutiques across the country. But most exciting for us is their brick-and-mortar store right here in Coral Gables, as well as their outposts in Miami Beach, NYC, and Newport Beach, California.